And with this blog post I am confirming that WordPress, Twitter and Facebook can indeed communicate with each other in a meaningful way.
As the online community streams buzzwords and catchphrases such as SEO and social media marketing, getting your name and brand into the web0sphere becomes a delicate balance of where to post, how to post and how often, etc. When I started this social media marketing endeavor, I was a total noob. Not that the notion of marketing was a foreign concept, but using inbound marketing approaches online with social media were total unknowns to me at the time.
We launched the Geek Bouteek site in 2007 and started a Blogger page. It wasn’t second nature to write these short posts (or to self-promote), and the merit wasn’t totally clear to us at the time so the Blogger page kind of went by the wayside. Not too long afterward, a little wiser in the social media arts, we started a WordPress site. In reading other people’s blogs more and researching how to self market, things became more clear. Then came the Twitter and Facebook. Admittedly, Twitter didn’t come naturally either but it didn’t take long to see the appeal of being able to connect with so many like-minded people, even if it was in short snippets.
Now in addition to the Geek Bouteek website we have our WordPress blog, Twitter and Facebook, but sometimes managing all of these efforts separately is tedious. We’d been toying around a bit with autoposting to WordPress, Twitter and Facebook with Posterous, which is a neat little tool all by itself, but I think it functions better if your only blog efforts stay on their site. The trouble with Posterous is that the almighty Google can identify your autoposts within Posterous as duplicate content, which can adversely effect your search engine rankings.
So, this exercise here has been a test run of our newly installed WordPress plugins that eliminate the work that Posterous was doing. We can now autopost from WordPress to our blog, Twitter and Facebook accounts.
Hooray for doing more with less effort! Isn’t that the goal of every true Geek?